Pareidolia Worldwide - Social Activations

Editor / Motion Designer / Shooter

The brief:

“Using design language already established , iterate on animations and live action edits to showcase the “Behind the Scenes” of Pareidolia Worldwide’s DJ Yearbook marketing campaign.”

Using their Instagram Carousel design as a jumping off point I iterated on templates that could be rolled out across each seasonal yearbook for both a 1x1 social-first animation featuring the portraits as well as a live-action recap with animated lock-ups.